About us

Who we are


T-shirts are not just a fashion essential – they are a medium for expression and an ageless insignia of the young and the young at heart. What evolved from undergarments has today become a ubiquitous piece of clothing across the globe. It’s easy to wear, comfortable, stylish, finds space at almost every occasion and hence everybody has one.

The USP of our brand

We believe that fashion can be made in an inexpensive way where creativity and quality is valued equally. We use high quality fabric. We spare no effort or expense at detailing and fine-tuning each garment. By selling directly to the consumer, online and offline retailers, we cut the huge share of middle men at three levels. And also it’s a huge profit of margin at every level. Secondly, as a startup we plan to survive, thus keeping a thin line to profit which cuts our cost to more than half the price.

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